East Bay Therapist
CALIFORNIA ASSOCIATION OF MARRIAGE AND FAMILY THERAPISTS   –   EAST BAY CHAPTER
How to Build a Successful & Satisfying Private Practice
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About the Presenters

Casey Truffo, MFT, is an award-winning speaker and coach to therapists on five continents. She is the author of Be a Wealthy Therapist: Finally You Can Make a Living While Making a Difference and she is the founder of www.BeAWealthyTherapist.com. Her mission is to teach therapists how to earn a good living.

Elayne Savage, PhD, MFT, is a professional member of the National Speakers Association and internationally recognized expert on overcoming rejection and criticism. She is the author of two groundbreaking books on communication published in 9 languages: Don't Take It Personally! The Art of Dealing with Rejection and Breathing Room — Creating Space to Be a Couple. Elayne has been presenting her Website Workshops for the last two years. Visit her at www.QueenofRejection.com.

Terry Schulman, PhD, LCSW, is an affiliate member of the San Francisco Center for Psychoanalysis. She received her doctorate at the California School for Clinical Social Work and her BS and MSW at the University of Illinois. She has taught about frame issues at the SFCP and has supervised graduate students at the Wright Institute, Berkeley Mental Health and Kaiser Hospital. She has a private psychotherapy and psychoanalysis practice where she sees individuals and couples. She has particular interest in relationship difficulties and in treating couples and individuals who are ambivalent about becoming parents or who are struggling with infertility. Her offices are in Oakland and Corte Madera.

Alice Feller, MD, is an analyst and faculty member of the San Francisco Center for Psychoanalysis. She completed her residency in psychiatry at UC San Francisco and she supervises graduate students at the Wright Institute. She has a special interest in psychoanalytic listening -- how the therapist hears the patient -- and she has written and taught on this subject for a number of years. As a practicing musician, she is also interested in the topic of psychoanalytic listening and music. She maintains a private practice in Berkeley seeing adults and adolescents in both psychoanalysis and psychotherapy.

Fran Wickner, PhD, MFT, a Licensed Marriage and Family Therapist since 1983, maintains a private practice in Albany, CA, serving individuals, couples and families. For the past 20 years, Dr. Wickner has been a managed care provider and is currently contracted with over 50 different provider organizations. She is a nationally quoted practice-building expert and leads workshops on how to incorporate managed care into clinical practice, successfully helping both brief and more long-term psychodynamic therapists become involved with managed care in a way that feels comfortable and ethical. Presentations include AAMFT’s annual conference, California universities and CAMFT chapter meetings and conferences. In addition to her work with MCOs, Dr. Wickner consults with therapists on all aspects of building or expanding a private practice. Her website, www.FranWickner.com has fast, low-cost, easy to navigate ON-LINE practice-building workshops.

Barbara Griswold, MFT, is the author of Navigating the Insurance Maze: The Therapist's Complete Guide to Working with Insurance -- And Whether You Should (www.NavigatingTheInsuranceMaze.com). She has 15 years of experience as a preferred provider for more than 20 insurance networks. In addition to her private practice in San Jose, she provides consultations to therapists with questions about working with insurance, and serves on the California Association of Marriage and Family Therapists State Ethics Committee. She will be giving two insurance presentations at the CAMFT State Conference in Los Angeles May 2nd. Contact Barbara at BarbGris@aol.com.

Catherine Kvikstad, MFT, practices depth-oriented psychotherapy in her private practice in Castro Valley, serving individuals, couples and adolescents. She is the Marketing Director for East Bay Counseling Choices, a referral service of East Bay CAMFT, and she also serves on the board of East Bay CAMFT. Her mission is to increase awareness of psychoanalytic thinking for MFTs. For more information, visit her at: www.CounselingChoices.org/kvikstad.


Conference Fees
If fee received by 2/29/08
EBCAMFT Members $89
Nonmembers $89
Students/Interns $89
If fee received by 3/15/08
EBCAMFT Members $104
Nonmembers $124
Students/Interns $94
After 3/15/08
EBCAMFT Members $119
Nonmembers $139
Students/Interns $109

Attendees may register by mail or online. If you register online you have the option to pay online or mail in your check.

A 6-CEU Conference Sponsored by East Bay Chapter, California Association of Marriage and Family Therapists, and East Bay Counseling Choices, a Referral Service of East Bay CAMFT

Saturday, March 29, 2008
9:00 a.m. to 5:00 p.m.
Samuel Merritt College Health Education Center
400 Hawthorne Avenue Oakland, California

Does the “business” of doing psychotherapy leave you feeling uneasy? Most therapists have limited experience, education and training to manage the business aspects of private practice. Yet, without some business acumen, your private practice may not be as successful, or as satisfying, as you want or need it to be. Come to this day long conference and let the experts guide you with practical information on how to start or expand your private practice.


SCHEDULE OF EVENTS



9:00 - 11:45; Keynote Presentation

Private Practice: How to Make a Living While Making a Difference

Casey Truffo, MFT

Feel uncomfortable about marketing your private practice? Or maybe you tried marketing with disappointing results. You are not alone. Most therapists weren't taught in graduate school how to build and market a financially rewarding private practice. This presentation will help you identify your own Marketing Personality Type and will offer practical instructions to building an effective and ethical marketing plan to attract self-paying clients. It will also address specific methods of increasing your marketing confidence.

Participants will be able to identify:
  • How marketing their practice can be a service to the community.
  • Their own marketing personality type.
  • Three to 5 marketing activities that will be effective with their marketing personality type.



11:45 - 12:30; Luncheon

Stella Nonna
Luncheon Catered by Stella Nonna

Your choice of sandwich:
Grilled Chicken Breast, Ham & Swiss, or Eggplant, Red Pepper & Cheese
served with salad, sweet and beverage




12:30 - 1:45; BREAKOUT SESSION 1 choose one

Jumpstart Your Website
Elayne Savage, PhD, MFT

Can potential clients find you on the web? In today’s Internet-savvy world, your own website gives you credibility and visibility. But, where to start? This workshop demystifies the process by giving you step-by step tools and resources for the jumpstart you’ve been hoping for.

This website launching overview will:
  • Demystify the process, corral confusion, and help manage your anxiety about ‘growing’ your website.
  • Highlight the elements of design, including color, fonts, content, space, readability, usability and navigation.
  • Point out the 10 most common design mistakes and how to avoid them.
  • Discuss the pros and cons of web designers vs. website builders vs. content management sites vs. template services.
  • Provide the basics of effectively using keywords throughout your site to attract search engines and potential clients.


Frame Issues: Fee Setting and Cancellation Policies
Terry Schulman, PhD, LCSW

Money is a basic part of the framework in which all therapies takes place. Patients have a broad range of reactions to the same fee and cancellation policies, and these individual differences provide some of the first hypotheses about transference. Exploring the thoughts and feelings a patient has about the fee and cancellation policy can deepen the work. Failure to do so can, with some patients, sabotage the treatment. Through discussion of the symbolism of money and case discussion, Dr. Schulman’s focus will be on how this rich source of information can be usefully explored to further the treatment.

Participants will:
  • Be able to identify attitudes and unexamined assumptions about the role of money in the therapeutic relationship such as dependency, paying for service, issues of entitlement.
  • Be more able to identify their attitudes about money in the therapeutic relationship and how these impact the rationale for their policies about fee and cancellation.
  • Understand the importance of being able to identify the issues that patients’ feelings about money represent psychologically.
  • Have several ways to intervene in order to explore acting out around issues of fee, cancellation and frequency.



2:00 - 3:15; BREAKOUT SESSION 2 choose one

The Initial Hour
Alice Feller, MD

The client comes to the first hour with multiple agendas, expectations and anxieties, many of which are not fully conscious. How we listen for these concerns and respond to them will set the tone for the rest of the therapy. Having an internal space in which to think enables the therapist to respond comfortably to the spoken and unspoken questions which arise in this first hour. The goal of this talk is to help the therapist to create and maintain that internal psychic space.

Participants will:
  • Become more sensitive and better able to identify the anxieties and unspoken agendas patients bring to the beginning session.
  • Be able to respond to the anxieties and unspoken agendas the patient brings to the beginning session.
  • Learn how to think about what the patient will need in treatment and whether this is a good fit for both parties.


Managed Care: How to Become a Provider and Get Insurance Referrals
Fran Wickner, PhD, MFT

This workshop will give you an overview on how to use managed care as a marketing tool to build or expand your private practice. We will go over how to get on provider lists, including rewriting your “academic” resume so it is managed-care friendly, writing an effective cover letter and methods to follow-up on closed panels. You will also learn how to get referrals once you are on provider lists. Various ways to maximize the number of new clients by using letters, faxes, phone calls, the internet and networking will be included, as well as where to get the names of MCOs/EAPs/PPOs/HMOs. This workshop will be helpful for all clinicians who want to expand or start a private practice. If you are already on panels, you will maximize the number of referrals from these companies and get updated information on how to get on additional provider lists.

Participants will:
  • Reduce their anxiety about the managed care process by receiving specific information about the steps needed to get on panels.
  • Understand how joining MCOs is not an either/or decision: therapists can use MCO referrals only when they have openings.
  • Identify practical and ethical ways to increase referrals from insurance companies.



3:30 - 4:45

What EVERY Therapist Should Know about Insurance -- Even if You Want Nothing to Do with It

Barbara C. Griswold, MFT

Whether you are an insurance novice or veteran, or even if you just give invoices to clients to submit to their plans, this entertaining course is guaranteed to challenge what you think you know about working with insurance. Since most therapy clients seek insurance reimbursement, if you understand how these plans work, you can make them work for you. Learn how to retain those insurance clients you would have lost in the past. Also, since what you don't know can hurt you or your clients, we'll discuss the most costly mistakes therapists make when dealing with insurance, and identify the 12 crucial questions to ask when checking a client's coverage. Using a case example, you'll be shown step-by-step how to work with a client's plan. You'll receive insider tips for speedy reimbursement, and complete instructions to the new CMS-1500 claim form. Time permitting, we will address confidentiality concerns, HIPAA, why all therapists are being advised to get a National Provider Identifier, and common billing practices that could put your license in jeopardy.

Participants will be able to:
  • Describe the different types of insurance plans and understand basic insurance concepts so they can better educate and advocate for their clients.
  • Summarize their choices regarding levels of involvement with insurance plans, and the pros and cons of each.
  • Observe how to handle a client's insurance as illustrated via case example.
  • Identify legal and ethical concerns that relate to insurance cases, including confidentiality concerns and insurance fraud.
  • Stay current with new laws and regulations (such as HIPAA) that may affect their clients.
  • Effectively partner with managed care in order to provide the best care for clients.
  • Decide whether to include insurance as part of their practice, and at what level.


4:45 - 5:00

Closing Remarks

Catherine Kvikstad, MFT


Registration Information Attendees may register by mail or online. If you register online you have the option to pay online or mail in your check. Seating is limited so don't delay. What's more, you'll save money by registering early.
 

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